Supra Purple Gold, These were a quality sneaker intended for sportswear sales, being introduced into a market where such footwear was gaining popularity and traction. Initially the Air Force One shoe line was a plain white shoe available in either a low cut or a high top. In 1986 Michael Jordan was contracted for marketing and took to the courts wearing red Supra Purple Gold and black Nike Air Force Ones, which have become a trademark shoe for him since that time. Almost over night the popularity of the shoe boomed.
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Upon their sales to the public prices for the Air Force One shoes (AF1) ranged from $70 to $90 retail for the standard white or black Nike Air Force One and up to $500 for customized colors and logos. Almost instantly this also created a market for wholesale Nike Air Force Ones (AF1), but that market was harder to maintain in competition with the larger stores carrying the retail marketing power and recognition.
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Corresponding with the release and early popularity of the Nike Air Force One line was the revolution of the nikedunksmall movement and the growing trend of Hip Hop clothing. Hip-hop fashion began to gain momentum in the late seventies and continued to survive as Supra Purple Gold a unique culture and fashion through out the early eighties. Marked by clothing with an African American influence, early nikedunksmall fashion included the wearing of large glasses, gold necklaces and rings, oversized loose fitting clothing in pallets of black, red and green and an emphasis on brand name footwear, Nike, Addidas that was comfortable and reflective of personal style, Supra Purple Gold often with oversized laces.
